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The story of A GREAT HOTEL

A great piece of real estate or property doesn’t mean it will make a Great Hotel.

The Lodging industry has been in great distress since 2020 and is slowly recovering. Be cautious ...

Not every brand or franchise is right for every market -or making a Hotel Great.

Make sure you get great insight.

Market indicators need to point to long-term feasibility, great markets make for Great Hotels. Grey understands the delicate nature and dynamics of hotel markets is critical to good investment decision making. Let's look at your market.


At Grey, we also understand the power of the franchise and brand hotels, the uniqueness, functionality, and operations of boutique properties; and the ability for hotels that deliver an experiential visit; the Story of a Great Hotel.


From feasibility to schematic design & development - let Grey Hospitality assist in leading your team. 

Who relies on Grey's objective market analyses & financial feasibility statements? Hotel developers, communities and lenders all exploring a proposed development or redevelopment of existing property. Grey goes beyond the numbers to explore if a project will fit the market’s needs. Our work starts with real-tangible-market research & continues through investment analysis (Debt & Equity scenarios) all aimed at gauging & achieving an adequate return on your investment.

Why trust Grey Hospitality & Cayuga Hospitality’s market analysis, general counsel, and design development over another consultants? Because we are operators, developers & know our findings must and will support real performance.

Consulting Areas of Service

​​Market Analysis & Hotel Pro Forma Feasibility Analysis

Hospitality Expert Witness & Receivership Appointee

Statistical Supply & Demand Evaluation

Property Investment Analysis & Valuation

Brand Affiliation & Boutique Hotel Design Development

Hotel Asset Management, Operational Consulting & Property Re-positioning

Hotel Development & Project Management

Creating & Reviewing Hotel Financials  & Budgets for Optimal Performance 

Conducting Property Reviews & Advise Owners, Receivers, Lenders or Investors on Operational Opportunities & Areas for Concern

Advising Hotel Investors such as Institutions, Individuals, & Businesses in Strategic Planning  or Design Development

New Franchise Affiliation, Soft Branding, Boutique Property- Whats all this? 

Management Company Affiliations & Contract Negotiation

Coordination of all Phases of Development, Branding & Management 


Building a Great Hotel...Starts with Grey

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